First and foremost I love the Johnson & Johnson name. Not only do I use PURPOSE® on myself I use it on my children as well. I like the way PURPOSE® Cleansing Wash makes me feel after a hot shower. I also like how the Dual Treatment Moisture Lotion with SPF 15 keeps my skin not only protected in the sun but also keeps my skin soft throughout the day. That's why I love PURPOSE®.

-Linda San Diego, CA

PURPOSE^® Skin Care Products

PURPOSE^® is sensitive skin care made easy. PURPOSE^® is the brand trusted by women who value simple and pure skin care products that leave their skin feeling clean, refreshed, and moisturized. Recommended by dermatologists and formulated for everyday use for sensitive skin, PURPOSE^® products were developed with dermatologists to be gentle enough for all skin types, even sensitive skin care.

PURPOSE^® skin care products are hypoallergenic and non-comedogenic (won't clog pores).

PURPOSE^® Gentle Cleansing Wash, Gentle Cleansing Bar and Dual Treatment Moisture with SPF 15 can be used as needed or as directed by your dermatologist to cleanse, moisturize and help protect your skin. Learn more about PURPOSE^® Skin Care Products

Use these links to find information about keeping your skin feeling clean, refreshed, and moisturized all year long:

PURPOSE^® brand skin care products are available through online retailers and at quality mass, drug, and food stores nationwide. Find out where to buy PURPOSE^® products.
Want to learn more about your skin? Get personalized information about your skin type, meet our skin care experts and get answers to frequently asked questions about caring for sensitive skin.
Want to talk with a dermatologist? We'll help you find a dermatologist in your area.

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PURPOSE® Skin Care Products

PURPOSE^® Skin Care Products